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Consultation response issued 23 January 2003: Draft Tobacco Advertising and Promotion Regulations: Sponsorship Transitional Regulations, Point of Sale Regulation and Brandsharing Regulations

  • Launch date:
    1 August 2002
  • Closing date:
    1 November 2002
  • Creator/s:
    Department of Health
  • Audience:
    Health and social care professionals
  • Copyright holder:
    Crown

The Tobacco Advertising and Promotion Act 2002 has been a Government manifesto commitment and is a key element of the wider tobacco control strategy which encompasses education and prevention, service provision and enforcement.

The Act bans press, billboard and most Internet advertising of tobacco products and the promotion of smoking through free distribution of tobacco products, coupons and mailshots in the UK. Through regulations it will place restrictions on point of sale advertising. It will also bring an end to the promotion of tobacco products through the sponsorship of sporting and other events and will control brandsharing.

The Government believes that there is strong evidence that suggests that a comprehensive ban on the advertising of tobacco products would lead to a small but significant fall in consumption and to a reduction in the number of deaths caused by smoking.

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