How you can deliver this pledge
It is a legal requirement for businesses to have an age verification scheme in place. Local Authorities’ Trading Standards teams are often happy to provide assitance to businesses within their areas on the application of these schemes.
Challenge 21, which is generally applied in the on-trade, was introduced by the British Beer and Pub Association, which has some promotional material available on their website.
The off-trade generally operates a Challenge 25 scheme, endorsed by the Wine and Spirits Trade Association and the Association of Convenience Stores.
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