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A3. Awareness of Alcohol Units, Calories & other information in the Off-trade
1 January, 2013
Submitted: 29 April, 2015
Please describe how you have promoted awareness of alcohol units, calorie content, NHS drinking guidelines and the associated health harms in the off-trade, over the last year (2000 characters limit):
We continue to offer up to date advice and information about responsible drinking online at: http://www.waitrose.com/home/inspiration/about_waitrose/about_our_food/drink/drinking_and_you.html
We include low/no alcohol product articles in Waitrose Weekend - our weekly customer magazine. For example Philip Schofield reviewed/recommended the Torres Natureo De-alcoholised Muscat.
We included a 'Don't forget the Drivers' section in our free Christmas Drinks 2014 brochure highlighting the low/no alcohol products we sell. The brochure was available in all our branches across the UK.
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