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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 30 April, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
As a responsible retailer, we always aim to market all of our products appropriately, and this is particularly important when it comes to alcoholic drinks. We work hard to make sure we advertise and market alcohol responsibly and our internal teams, as well as our external agencies, are well aware of our guidelines in this regard. We continue to adhere to this pledge's requirements regarding external advertising and Drinkaware's brand guidelines.
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
Our marketing teams are fully aware of this commitment and have also made our relevant suppliers aware. Over the course of this year we have changed some of our processes to ensure the names and descriptors of our advertising materials make it clear whether or not alcohol forms part of the copy. These new processes have been fully embedded into our ways of working.
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