← Return to partner profile
A3. Awareness of Alcohol Units, Calories & other information in the Off-trade
1 January, 2013
Submitted: 30 April, 2015
Please describe how you have promoted awareness of alcohol units, calorie content, NHS drinking guidelines and the associated health harms in the off-trade, over the last year (2000 characters limit):
We supply brands to the off-trade and do not own any stores. We continue to participate in cocktail features within retailer and wholesalers magazines as individual brands or under our MIXXIT banner – a training programme which supports our customers and, in turn, our consumers in having a better understanding of how to enjoy alcohol responsibly. All featured recipes included number of units per drink and website addresses for both MIXXIT and Drinkaware.
Comments are closed.
Find out how you can use the Change4Life brand