McCain Foods (GB) Ltd
Group of pledges:
Submitted: 21 April, 2014
We continue our commitment to provide consumers with healthier staple meal options.
To date we have reduced added-salt in our retail product portfolio by 22% and saturated fat by over 70%.
In addition to these reformulation efforts, as the first food manufacturer to introduce the front-of-pack colour coded nutritional labelling, we launched our Ready Baked Jackets and our smaller portion and thus lower-calorie option, Mini Jackets, which both join our Rustic Chip with four, green indicators.
In addition to on pack information, we continue to support consumers make informed purchasing decisions by providing full nutritional information online for all of our products; including children's nutritional values (www.mccain.co.uk/mccain-products/healthier-chips/).