Majestic Wine Warehouse Ltd

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A3. Awareness of Alcohol Units, Calories & other information in the Off-trade

Committed since:

1 January, 2013

Delivery plan:

Submitted: 22 December, 2011

We aim to promote responsible drinking to both our staff and customers and it is essential that the ethos of responsible retailing is endorsed and understood by all our employees.Staff awareness:All new members of staff are given our retail management training discovery folder when they start which contains a section on enjoying alcohol responsibly and a units calculator. They are also sent alcohol awareness literature, including a drinks calculator which is provided by Drinkaware. All members of staff study the WSET level 3 which includes a section on social responsibility. This covers the minimum age to purchase alcohol, BAC limits and reasons for having them, recommended daily/weekly limits for men and women and why such recommendations are made.Customer awareness:Majestic are members of Drinkaware and will continue to support campaigns where appropriate. We currently have a link to the Drinkaware website on and the logo is on all marketing literature.We plan to do the following to raise the awareness of alcohol units and drinking guidelines to our customers:We will ensure that all stores have the Drinkaware units calculator.Our next grape to glass price list (spring 2012), as well as promotional flyers will have a section highlighting the NHS guidelines, awareness of units and the health harms associated with exceeding guidelines. We plan to include a section on our website in January 2012 which will highlight our commitments to responsible drinking and a direct link to the alcohol unit calculator at

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