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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 11 April, 2014
Please describe what are you have done over the last year to ensure that your products are marketed responsibly.
As the representative body for UK advertisers we are members of both the Committee of Advertising Practice and the Broadcast Committee of Advertising Practice; we take the role of maintaining effective advertising rules very seriously; including the work of the ASA in adjudicating on the rules. We are also members of the International Chamber of Commerce global Marketing and Advertising Commission. During this last year we have been directly involved in helping to draft global guidance on alcohol marketing communications.
Do you use the Drinkaware logo?
we support the Drink Aware Trust but we are not ourselves advertisers
Are you signed up to the Portman Group Code?
We support the work of the Portman Group and place great importance on its work supporting responsible marketing.
Please describe the process you have in place to ensure your company does not advertise alchol on poster sites within 100m of schools.
Through our Alcohol advertisers working group we have maintained support for this initiative and been grateful to the Out of Home contractors for their support in implementing the exclusion and monitoring its effectiveness.
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