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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 17 April, 2014
Please describe what are you have done over the last year to ensure that your products are marketed responsibly.
Mitchells & Butlers continues to operate a Responsible Pricing and Promotions Policy for all alcoholic drinks, which is set out below. We want to make sure our guests are offered choice and value without inducements to drink to excess. We aim to offer guests real service and real value at fair, competitive prices.
We also seek to encourage increasing numbers of guests to visit and return to Mitchells & Butlers restaurants and pubs, rather than to seek to encourage increased consumption by individual guests during any one visit.
All of our Company promotional material will avoid:
1. Association with anti-social behaviour or violence
2. Appealing particularly to under 18s rather than to adults
3. Purchase by or sale to under 18s
4. Association with illicit drugs
5. Suggestion that alcohol can enhance mental or physical capabilities
Do you use the Drinkaware logo?
Yes on our corporate website, and also on a number of our brands websites and drinks menus.
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alchol on poster sites within 100m of schools.
We continue to include in all Mitchells & Butlers media buying contracts that advertising will not be placed within 100m of a school.
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