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P2. Physical Activity Guidelines
1 January, 2013
Submitted: 4 July, 2014
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
Medikidz has rolled out a health insurance policy to all staff members with incentives for members who have committed to not smoking, who have made improvements in their health as measured in an annual health check and also rewards for going to the gym or on steps/activities. This has had a positive impact on the team and now they will often be found in Hyde Park at lunchtime doing yoga or capoeria.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
The revised Chief Medicial Officers (CMO) guidelines provide physical activity recommendations for four distinct age groups. From the following list, please indicate the age groups you have focused on in disseminating the guidelines (if unknown, please explain why):
Early years (under 5s), Children & young people (5-18), Adults (19-64), Older adults (65+)
This year we published the Medikidz Explain Getting Active comic aimed at Children and Young People, which is available on our online webshop (http://shop.medikidz.com/products/medikidz-explain-getting-active). This comic tells the story of Jenna, who prefers to play video games rather than exercise. The Medikidz arrive to explain to Jenna the importance of being active and getting physical. By the end of the adventure, Jenna understands the benefits of exercise and is really keen to go outside and play with her friends rather than play video games indoors!
The comic was developed with children's input under the Information Standard, which we have been accredited with for yet another year. The comic is currently available in South Africa free of charge - we are hoping to find a sponsor for the distribution of the comics for free to children and their families in the UK for the coming year.
Please estimate the number of people reached through your activities on this pledge and explain how you arrived at this estimate:
Within the UK we have distributed just 100 comics through our web-shop and into school libraries and doctors surgeries - we are desperate to find a partner to get this information into the hands of children and their families.
Within South Africa we have published 10,000 of the comics for children there.
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
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