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A3. Awareness of Alcohol Units, Calories & other information in the Off-trade
1 January, 2013
Submitted: 21 April, 2015
Please describe how you have promoted awareness of alcohol units, calorie content, NHS drinking guidelines and the associated health harms in the off-trade, over the last year (2000 characters limit):
We have continued to promote our free information leaflet on alcohol units and calories and placed an online version of this information on our website here http://www.winesofinterest.co.uk/alcohol-units-calories.html
We have also signed up for the initiative from Suffolk Police in Ipswich called Reducing The Strength - a scheme designed to remove all high strength beers, lagers and ciders from sale in off licences in the town. Press coverage here http://www.eadt.co.uk/news/ipswich_trailblazing_campaign_launched_to_banish_cheap_super_strength_alcohol_1_1527846
There seems to be some doubt as to whether or not this scheme breaches competition laws, but the moaners seem focussed only on whether or not it impedes their ability to make profits on the back of selling high-strength - low-price products rather than understanding the goal of reforming problem drinking which this scheme is designed to tackle - and which seems to be working.
Our company message of "don't drink more: drink better" continues to be promoted whenever possible
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