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A2. Awareness of Alcohol Units in the On-trade
1 January, 2013
Submitted: 28 April, 2015
Please describe how you have promoted awareness of alcohol units, NHS drinking guidelines and the associated health harms in the on-trade, over the last year (2000 characters limit):
ODEON is currently undertaking a full review of the alcohol category within its cinemas, which is due to conclude by the end of July 2015. As part of this review process all point of sale materials will be refreshed and updated. ODEON will ensure that it continues to comply with the pledge delivery plan by incorporating information relating to ABV, Challenge 25 and Drinkaware into all newly designed Guest communications.
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