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A7(a). Community Actions to Tackle Alcohol Harms
1 January, 2013
Submitted: 23 April, 2014
Please describe how you have supported local community activity to tackle alcohol's social and health harms, over the last year.
We are one of the funders and supporters of Community Alcohol Partnerships and engage with this scheme in any way we can (more detailed report from CAP is below).
In addition, we support our local police force and university with responsibility and harm reduction schemes (such as sponsoring a student night bus, giving out drinkaware materials at freshers fairs and soft drinks at a Christmas safety event aimed at shoppers in local town centres), we have also engaged with our nearby authority in Gloucester City Council to see how we can support them with their LAAA diversification project.
We also provide soft drinks for all our sponsored events and those of our customers and partners where possible (such as Gloucestershire Police, CAP, Portman and Drinkaware).
COMMUNITY ALCOHOL PARTNERSHIP REPORT APRIL - MARCH 2014:
A total of 13 new Community Alcohol Partnerships (CAPs) were launched during the period April â€“ March in Peterlee (Durham), Maidstone rural (Kent), Edinburgh (two schemes), Gateshead (x two schemes), Gravesham, Rotherham (x two schemes), Sheffield, Minsterley and Pontesbury (Shropshire), Thurrock (Essex) and Wigan (Greater Manchester). To date, 68 CAPs have been set up in the UK of which 54 are live or in a maintenance phase.
Individual CAP schemes determine their own action plans and typically will deliver as part of the CAP project any or all of the following: diversionary activity and outreach work for under 18s; enforcement activity; retailer training; alcohol education for young people; teacher training; parent education/campaigns; locally tailored campaigns designed to raise awareness of the laws on underage/proxy purchase and penalties. Quarterly progress reports with detailed information on CAP scheme actions for the period in question are available on request and are supplied to all funders and stakeholders.
The Local Alcohol Action Area (LAAA) project has given fresh impetus to new CAP development. There are plans to develop new CAPs in Doncaster, Middlesborough, Slough and Southend-on-Sea. Positive discussions have taken place with relevant partners in Blackpool, Croydon, Halton, Greater Manchester, Northamptonshire, Nottinghamshire, Scarborough and Weston super Mare and letters offering support in setting up a CAP have been sent to Chief Executives of all other Local Authorities in remaining LAAAs. CAP is also working with the â€œSocial Responsibility Allianceâ€ to support roll-out of CAPs in LAAAs where relevant. Where CAPs already exist in a LAAA e.g. Hastings, it is likely that LAAA project work will build on the existing CAP infrastructure. There are currently 3 existing CAPs in LAAAs â€“ Hastings, Gravesham, Wigan (part of Greater Manchester).
In addition to supporting the LAAA project, CAPâ€™s growth strategy is to accelerate the rate of development in areas with relatively high underage harms, particularly in the North East and North West of England as well as Scotland and Wales. CAP has already identified Local Authority areas in England with high underage harms and is making good progress in developing new CAPs in the top 30 areas.
Evaluations continue to show positive effects in CAP areas:
â€¢ In the Gateshead (Birtley) CAP police figures showed a 50 percent decrease in ASB compared to baseline figures
â€¢ In the Brecon CAP police statistics showed a 40 percent decrease in youth ASB compared to baseline figures.
â€¢ In the Wigan CAP trading standards/Council figures showed a 52 percent reduction in youths causing annoyance where alcohol was a factor at the end of the year compared to same period last year.
Several schemes are in the process of collating evaluations which will be made publicly available on the CAP website.
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