Mars (UK)

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F6. Fruit and vegetables

Committed since:

16 November, 2012

Delivery plan:

Submitted: 9 January, 2013

At Mars Food UK, we are passionate about providing enjoyable healthy food that combines great taste with good nutrition and we are dedicated to Better Food Today, A Better World Tomorrow.The latest National Diet and Nutrition Survey found that the average consumption of fruit and vegetables was 3.1 and 3.0 for women and men respectively. Helping the population to increase their fruit and vegetable consumption to achieve the target of 5-a-day is an area where Mars Food has been contributing to and will continue to do so.For many years, Mars Dolmio brand tomato sauces have contributed to the target, each serving providing 1 of your 5 a day, highlighting the important role that composite products can play in helping the nation increase their consumption of fruit and vegetables. New product development of Dolmio Sauce for Meatballs (3 varieties) in 2012 also contain 1 of your 5 a day. The innovation of Dolmio PastaVita ready meals in 2011, with each meal containing 1 of your 5 a day, provided a new way for consumers to have a healthy meal containing 300 to 340 calories which are low in fat, contain no artificial colours, flavours or preservative and are ready in 90 seconds.We also believe that our brand Uncle Bens has a role to play and that rice based meals can offer an excellent way of providing the family with a healthy meal.Mars Food will continue to contribute to increasing the nations fruit and vegetable consumption byProviding 1 of your 5 a day per serving in our Dolmio sauces NPD in 2013Providing recipes on our Uncle Bens brand website to help increase the consumption of fruit and vegetablesProviding education to our employees on the benefits of eating 5 a dayContinuing to ensure that fruit and vegetables are readily available in staff canteens and staff shops.

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