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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 30 April, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
Direct Wines does not target underage drinkers with our marketing and advertising. It is our policy that our wine labels and printed catalogues include a "Drink Responsibility Box" setting out limits for men and women. Our marketing team asses all marketing materials to ensure they comply with the Portman Group's Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks as well as the CAP code for marketing communications for alcoholic drinks. We continue to promote responsible drinking on social media platforms such as Facebook, Twitter and our blogs, for example by retweeting Drinkaware's tweets and ensuring that our Facebook and Twitter pages are only visible to over 18s. Further measures that we have taken are highlighted in A1, A3, A4 and A5.
Do you use the Drinkaware logo?
We display a hyperlink to the Drinkaware website on every page of our websites and on our external emails as well as including the logo on the back label of our own-label products and on all our printed marketing material.
Are you signed up to the Portman Group Code?
Both Laithwaite's Wine and Averys of Bristol are signatories to the Portman Group Code. Our marketing teams across the Group assess all marketing materials to ensure they comply with the Portman Group's Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks.
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
We do not conduct any outdoor poster advertising.
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