Halewood International Limited

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A5. Support for Drinkaware

Committed since:

1 January, 2013

Delivery plan:

Submitted: 20 December, 2011

The business is committed to meeting the requirements of pledge A5 in terms of both direct and inderect funding. The business propagates the Drinkaware and "Why let the good times go bad?" messages through, variously, its television advertising, trade and consumer press advertising press releases, and the majority of product websites and packaging. We have also used our internal staff newsletter and intranet to communicate Drinkaware's aims and the details of specific projects. Our intranet also features a permanent link to the Drinkaware website.

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