Direct Wines Holdings Ltd

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A3. Awareness of Alcohol Units, Calories & other information in the Off-trade

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

Online sales We have a hyperlink to the Drinkaware site on every page within our websites (for example see,, Our websites also list the percentage of alcohol and number of units contained in each bottle of wine (for example see and we are looking into the feasibility of including calorie information either at this point on the site, or on a separate page of our websites. In addition to the link to the Drinkaware website we are reviewing the option of including health and calorie information and information on responsible drinking on a separate page, or as part of the FAQ section of our websites. Shop sales We are endeavouring to ensure that information relating to the Drinkaware website, pregnancy warnings, NHS guidelines and information on alcoholic units are included on all labels going forward. We are exploring the possibility of distributing health information via leaflets that customers may take away. Catalogue sales We are aiming to include information raising awareness of units, calorie content, NHS drinking guidelines and health harms associated with exceeding guidelines within our monthly catalogues.

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