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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 19 June, 2013
Please describe what are you have done over the last year to ensure that your products are marketed responsibly.
In the year 2012/13 we have continued to market our company portfolio responsibly. Our advertising and marketing continues to be targeted towards businesses and industry professionals. In all cases we believe in the promotion of moderate responsible consumption of wine as part of a balanced lifestyle. We are a member of the Wine and Spirit Trade Association.
Events and Sampling
We participate in a number of trade and consumer events organised by ourselves, other organisations and distributors of our products. We ensure that only appropriate sampling takes place and that those sampling our wines are aged 18 or over.
Print and online advertising & Social media
Our online advertising is directed at a trade audience and focuses on promoting and providing information about the unique features of the wines in our portfolio. However we recognise that the internet is a public space and ensure that we work responsibly creating content that is suitable for a general audience.
We place a limited amount of print advertising in trade titles each year. The execution of these adverts in is in line with our intention to promote moderate and responsible consumption of alcohol. We already include a responsible drinking message in any advert placed in a consumer title and will in future be including a similar message in any trade advertising.
In line with our desire to educate and promote responsible drinking as part of a healthy lifestyle we support a number of educational bodies, namely the Association of Food and Wine Service and Leithu2019s Cookery School. We also have a long standing relationship with Pride of Britain hotel association.
Do you use the Drinkaware logo?
Yes we do.
Are you signed up to the Portman Group Code?
No but we refer to them as members of the WSTA.
Please describe the process you have in place to ensure your company does not advertise alchol on poster sites within 100m of schools.
We do not advertise on any poster sites.
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