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F6. Fruit and vegetables

Committed since:

1 January, 2013

Delivery plan:

Submitted: 15 November, 2012

Lidl will:- increase the number of prepared vegetable and salad lines, including trialling vegetable soup mix;- building on our activity supporting Red Tractor week (24 30 September 2012), increase a number of new promotional activities featuring fruit and vegetables on billboards, from September launch rebranded fun sized apples, pears and bananas with new packaging to appeal strongly to children use Facebook to promote fruit and vegetables and provide free fruit for competitors at the Lidl sponsored Bananaman Triathlon and other sporting events. - rebranding of all our fruit and vegetable items - the new packaging containing nutrition and health information and the number of 5 a day portions.

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