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A5. Support for Drinkaware
24 April, 2013
Submitted: 30 April, 2015
Please describe how you have funded Drinkaware over the last year (2000 characters limit):
SPAR UK continues to be an active supporter of Drinkaware both in cash and in kind. We have ensured that Drinkaware and their relevant campaign logos feature throughout all of our alcohol related marketing communications. We have also invested in additional marketing to support specific Drinkaware campaigns such as ‘Why Let Good Times Go Bad’ or ‘Excuses’ on our consumer website www.spar.co.uk. We have featured the Drinkaware logo on multiple locations and links to the Drinkaware website http://www.drinkaware.co.uk, our social media channels Facebook & Twitter through sharing of Drinkaware content and featuring logos, against promotional offers online, on in -store posters and on our TV adverts that feature alcohol. We created bespoke in-store POS in January 2015 to support the launch of the new Unit Calculator app.
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