St. Austell Brewery Co. Ltd

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A2. Awareness of Alcohol Units in the On-trade

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

Each year, all pubs, hotels and inns on the St Austell Brewery estate receive and display posters as part of the WLGTGB campaign. In December 2011, all 170 houses on our estate also received and are displaying posters which provide guidance on alcohol units per serving. All advertising for drinks brands within the pub estate carries the web address and / or the drink responsibly" message.The St Austell Brewery website displays the WLGTGB banner advertisement with a link to its Facebook fan page. All licensees and staff in our managed pubs have undertaken a responsible alcohol retailing course which includes guidance on alcohol units per serving and guidance on safe limits. All staff in our managed estate must undertake a licensing law module. We also encourage all tenanted pub staff to take the course. New tenants joining the brewery undertake a 1-week ILRO course which includes information and guidance on the responsible drinking and on their role as a pub licensee."

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