Direct Wines Holdings Ltd

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A6. Advertising & Marketing Alcohol

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

Direct Wines does not target underage drinkers with our marketing and advertising. We display a hyperlink to the Drinkaware website on every page of our websites. The Drinkaware logo is present on many of our bottle labels and it is our current policy that the Drinkaware website address are printed on bottle labels now and in the future.We are liaising with our advertising and PR agencies to ensure that our advertising and marketing activities are responsible, targeted only at adults and promote responsible drinking. To this end we are also looking closely at how we can promote responsible drinking on social media platforms such as Facebook, Twitter and our blogs, for example by retweeting Drinkaware's tweets and ensuring that our Facebook pages are only visible to over 18s. Virgin Wines currently use the strapline 'drinking's only fun when you don't overdo it' which they intend to use even more widely.

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