Concha y Toro UK Ltd
A3. Awareness of Alcohol Units, Calories & other information in the Off-trade
1 January, 2013
Submitted: 20 December, 2011
Most communication to consumers in the off trade is relayed via wine bottle back labels. As per pledge A1, we are now complaint with units, CMO recommendations, pregnancy caution, Drinkaware and Sensible drinking messages. We are exploring with our wineries how we can also comply with calorific values on packaging during 2012. Our trade marketing team have been briefed on our Responsibility Deal pledges and consider how these can be included in all POS and marketing communications.