Harbour & Jones Ltd
F6. Fruit and vegetables
1 January, 2013
Submitted: 24 April, 2013
Healthy eating and providing our customers with the information to make informed food choices is a priority at Harbour & Jones, which is why we started investing three years ago in our own bespoke nutrition project called Nourish & Flourish.This doesn’t just involve providing nutritional information but also aims to make information more accessible to customers by highlighting key health benefits such as one of your five a day. Supported by our full-time H&J nutritionist, we have been educating our chefs and customers in a number of ways including providing one-to-one tuition, on site support, educational packs and roadshows.
We’ve been educating our customers about why it’s important to eat five portions of fruit and veg a day and we do this in a number of ways. We label our Grab & Go products with stickers indicating when they contain 1 or 2 portions of the 5 a day -helping customers reach their target.
We have developed our own smart phone app which means our customers can find out even more about the food they eat in their staff restaurant just by looking at their phone. Using the latest nutritional databases our app allows customers to view key information about the food on offer such as fat, calorie and salt content, as well as read advice about maintaining a healthy diet and the importance of eating your five a day.
Launching later in the year we'll be running a fantastic fruit offer every Friday. Every time a bottle of water is purchased, we’ll give away a free piece of fruit. We will educate our staff on how to merchandise fruit so that it makes customers more likely to buy.
We’ll be continuing our Meat Free Mondays that highlight the health benefits of eating vegetables and encourages customers to eat their five a day through yummy vegetarian options.