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P1. Physical Activity: Community
11 May, 2011
Submitted: 26 June, 2013
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
For our employees we have adopted a number of measures to encourage staff to use a cycle for work purposes, commuting and leisure purposes. We have in place;
A cycling policy advocating cycle use and integrated public transport as a default means of transport over the car.
A Bike to Work Scheme, is a tax efficient means of purchasing a cycle.
An annual cycling day, led by the CEO where all staff are given a half day to ride as a group, socialise and learn from peers about alternative cycling experiences.
Have in place at the organisations headquarters premises, facilities for secure cycle storage, maintenance, showering, changing and a drying room for staff and visitors.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
The patron of CTC, Jon Snow, has made a made video appeal urging people to sign the Times newspapers petition to the government to invest more in cycling. We have written to the Chancellor, to call for investment in roads maintenance and cycling facilities as part of the Comprehensive Spending Review.
CTCs local Vote Bike campaign - supporting local campaigners and campaign groups to register cyclists demands in the run-up to recent local council elections - has been piloted in different ways in Nottinghamshire and Worcestershire.
CTCs off-road and rights of way campaign challenges the claimed legal powers which limit off-road cycle access.
CTC are actively involved in projects around legacy impact from the Tour de France and Giro in 2014, including Get Yorkshire Cycling.
CTCs European funded Cycle Logistics programme aims to increase the use of bikes for delivery of small goods, and for local shopping. Incentive schemes so far have proved extremely popular, and the take up of small to medium businesses for using cycles for environmentally friendly delivery, hence healthier, use of the bike are encouraging.
CTC with commercial partners, Green Energy UK, Butterworth Spengler Insurance Group, Madison UK, CLIF, Kinetic and Giro and Merlin bikes have launched TEAM CTC, a womens cycle racing team. The team members, all lifestyle cyclists, act on behalf of the organisations to raise awareness of the gap that exists for cycle use between men and women. The remit of the team is to encourage more participation, showcase female physical participation skill, and to advocate more investment in cycling for the good of the nation.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
Jointly with local partners CTC have introduced the following community-based activity participation initiatives;
Sheffield - cycling for health sessions and disability cycling programme. Off-road cycling access at Parkwood Springs.
Cheshire West and Chester - In partnership with PleaseCycle a workplace challenge project.
Greater Manchester - A cycling Development Officer supporting workplace and community engagement activities.
West Yorkshire - A cycling Development Officer supporting workplace and community engagement activities. In partnership with the Pfizer foundation, introducing a monitored and evaluated health intervention project for those at risk of suffering from diabetes 2 and cardio-respiratory ill-health
Leicester - A cycling Development Officer supporting workplace and community engagement activities.
Chilterns - Through our Cycle Chilterns partnership project launched a regional e-newsletter, Cycle Chilterns, and have presence at large public events throughout the year.
Essex - A cycling Development Officer supporting workplace and community engagement activities.
Reading - A cycling Development Officer supporting workplace and community engagement activities.
Please estimate the number of people that (a) participated in your community programmes:
Please estimate the number of people that (b) were more active as a result of participating:
Please explain how you arrived at these estimates (if unknown, please explain why):
Based upon extrapolation figures from an evaluation of the successful Cycling Champions project, conducted by the centre for local economic studies CLES independent evaluators.
Please indicate which of the following demographic groups within the local community that you have worked with to promote increased participation in physical activity:
Women, Men, Older adults (65+), Children & young people, Black or Minority Ethnic (BME) Communities, Disabled People, People from deprived communities, Other (please specify)
Women - Yes
Men - Yes
Black or Minority Ethnic (BME) Communites - Yes
Disabled People - Yes
People from deprived communities - Yes
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
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