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P2. Physical Activity Guidelines
1 January, 2013
Submitted: 14 April, 2014
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
We have promoted Responsibility Deals to our 320 business members, including the specific Physical Activity pledge promoting the Chief Medical Officers Physical Activity Guidelines, through the BFFF Bulletin Magazine.
In addition to this, two technical abstracts have been published through the BFFF Technical and Legislative update, the first promoting the Change4Life website and the second promoting the 'Moving More, Living More' campaign. The T&L Update is circulated to all BFFF member key contacts and technical contacts, numbering over 600 individual business professionals.
The publications offer readers the opportunity through electronic and Tinyurl links to informative and useful websites including the Department of Health Responsibility Deal website, the Change4Life website and the National Institute for Health and Clinical Excellence (NICE) website where members are invited to download guidance and find out further information.
BFFF are delighted to continue to support Department of Health Responsibility Deals.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
The revised Chief Medicial Officers (CMO) guidelines provide physical activity recommendations for four distinct age groups. From the following list, please indicate the age groups you have focused on in disseminating the guidelines (if unknown, please explain why):
Early years (under 5s), Children & young people (5-18), Adults (19-64), Older adults (65+)
Please estimate the number of people reached through your activities on this pledge and explain how you arrived at this estimate:
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
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