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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 30 April, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
Both the Portman Group Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks and the Advertising Standards Authority rules around alcohol advertising are now seen as a 'gold standard' among self-regulation of alcohol advertising and marketing and ensure that marketing/advertising does not target children and that marketing/advertising is not promoting risky or irresponsible drinking, or inappropriate messages.
Several BBPA members are also members of the Portman Group and we expect all of our members to comply with both codes and signpost them prominently. We continue to work closely with the Portman Group to highlight the importance of these rules and on a range of other issues. There is now widespread acceptance and understanding of the guidelines and they are a core consideration when designing and new packaging, labelling or advertising for brands.
BBPA also supports the Portman Group's Code on alcohol sponsorship which was introduced last year and compliments the existing rules around advertising and marketing as well as introducing a requirement for companies to ensure a positive commitment to promoting responsible drinking as part of any sponsorship deal that they hold.
Do you use the Drinkaware logo?
We have the Drinkaware logo on our website and on any campaigns that we co-brand with them.
Are you signed up to the Portman Group Code?
Yes and we promote compliance with the Code to our members.
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
N/A as we do not produce any products.
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