Louis Latour Limited

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A6. Advertising & Marketing Alcohol

Committed since:

1 January, 2013

Delivery plan:

Submitted: 21 December, 2011

Our strategy is as follows:review all UK advertising for last 24 monthsreview all UK marketing plans activity for last 24 monthsidentify any areas of incompatibility with the responsibility pledge = completed. No issues foundconstruct 2012 marketing advertising program that remains consistent with the pledgeensure website has relevant links etc - Drinkaware etc doneagree code of practice with senior management team and PR partners

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