British Frozen Food Federation

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F6. Fruit and vegetables

Committed since:

1 January, 2013

Delivery plan:

Submitted: 15 November, 2012

The British Frozen Food Federation (BFFF) will provide tasty, healthy and convenient recipes on its consumer website to help to encourage and promote the increased consumption of fruit and vegetables. BFFF are redeveloping and relaunching the BFFF consumer website to: -ensure it will be more consumer friendly to attract increased traffic of consumers looking for meal solutions-provide healthy recipes, that will be clearly signposted and, when meeting the required criteria, use the 5-a-day logo-facts on frozen will be provided with links to help consumers understand 5-a-day and easily access Change4Life and other DoH advice-independent academic research will be provided to support consumers in making informed healthy choices

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