General Mills UK

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F6. Fruit and vegetables

Committed since:

1 January, 2013

Delivery plan:

Submitted: 15 November, 2012

General Mills has been proudly promoting the Department of Healths 5 A Day message through the much loved Green Giant brand for many years in the UK. The Fruit and Vegetable Pledge is an opportunity to confirm our continued support to promoting the 5 A Day message, encouraging children to establish positive eating habits early on in life and doing our part to get more families eating more vegetables.A new Green Giant Steam Locked Goodness message and media campaign, running from September featuring Green Giant Salt Free Sweetcorn, will remind parents that canned vegetables are one of the most convenient and tasty ways to ensure children get 1 more of their 5 A Day. The campaign will be supported online via the Green Giant website Facebook page and will include recipe ideas and the promotion of healthy lifestyle habits.

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