Morrison Bowmore Distillers Ltd

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A5. Support for Drinkaware

Committed since:

1 January, 2013

Delivery plan:

Submitted: 29 December, 2011

Morrison Bowmore Distillers are founder members of the Drinkaware organisation. We have met our commitment to pay annual subscriptions which have funded Drinkaware since its inception. We intend to continue to fund Drinkaware for the foreseeable future.We believe the activities of Drinkaware are very well targeted at drink consumers as they ensure people are fully aware of their own personal level of alcohol consumption, but stop short of 'Nannying' individuals.In short Morrison Bowmore strongly believe that education not legisaltion is the way forward o tackle individual irresponsible alcohol consumption.Apart from annual subscriptions we support the Drinkaware campaigns by ensuring all our key marketing campaigns and brand websites reference to the Drinkaware website and the Drink Responsibly Message - Our Websites are listed we try to attend Drinkaware events to hear about progress against the organisation's objectives.

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