British Beer & Pub Association

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A4. Tackling Under-Age Alcohol Sales

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

The BBPA has been involved for a number of years in tackling underage sales in licensed premises. The association is committed to promoting good practice to its members in seeking proof of age to prevent the sale of alcoholic drinks through the use of the 'Challenge 21' programme, and is an active member of the pass board which provides accreditation to national and local proof of age card schemes. The association provides posters, information and web resources to its members and enforcement agencies and also seeks to promulgate its programme to non-members in the licensed trade.The pub sector, recognising issues around under-age sales, decided to establish a campaign in 2006 aimed at making its members aware of the legal obligations and to provide a focus for establishing the entitlement to purchase through its Challenge 21 campaign. The campaign aims to ensure that all public houses check the age (by means of photo identification) of anyone who appears to be under the age of 21 to ensure that the legal age limit of 18 is enforced. The campaign and information dissemination continues to ensure that all those engaged in the trade maintain vigilance while at the same time inducing a culture that dissuades those under 18 from attempting to purchase.The association has built relationships with a number of bodies to promote the scheme, such as the Local Better Regulation Office (LBRO) to ensure enforcement agencies understand the principle of Challenge 21 and its voluntary nature. The BBPA also sat on the drafting group for the framework code of practice for age-restricted products developed with the LBRO.In addition to this, the Challenge 21 poster is displayed on the BBPA website permanently for members and others to download. BBPA has distributed of posters to both member companies (bulk orders) and individual pubs and licensees on a regular basis, and will continue this over the course of 2012 and beyond.

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