Essentially Wine Ltd

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A4. Tackling Under-Age Alcohol Sales

Committed since:

1 January, 2013

Delivery plan:

Submitted: 3 April, 2012

Essentially Wine Ltd will review whether to continue using Challenge 21 principles as its main method of tackling under age sales, or whether to adopt Challenge 25 thus giving a higher margin of error in challenging customers for proof of age.Essentially Wine Ltd will continue to ensure all new sales staff receive training on the businesss responsibilities with regards to avoiding under-age selling as part of their induction course. This module is delivered at the outset of the programme along with other legal and compliance issues.Staff at every Essentially Wine Ltd premises will continue to be reminded of their responsibility to avoid under-age selling through prominent display in staff areas of the companys policy towards underage refusals.

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