British Beer & Pub Association

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A8(a). Alcohol Unit Reduction

Committed since:

1 January, 2013

Delivery plan:

Submitted: 15 June, 2012

The British Beer and Pub Association (BBPA) will be promoting the lower alcohol beer category to consumers, through the media, to help build this new category. We have provided a number of journalists with samples of a range of lower-alcohol beers and this has led to several stories promoting lower-alcohol beer to consumers. We will continue to generate activity around this section of the market, including some consumer polling. The BBPA has further assisted in communicating this pledge to its members and generating support across the brewing industry. The BBPA will also play a role in monitoring this pledge within the beer industry.

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