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P4. Physical Activity in the Workplace
1 January, 2013
Submitted: 28 April, 2015
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
Our Fit for Life campaign continued throughout 2014/15. The physical health part of the campaign centred around the Bupa Ground Miles 8 week challenge. Bupa created an application (appu) for smartphones (iphone and android only) that records how much walking users do. The use of the app was supplemented with communications that encouraged involvement in the challenge, reported progress and rationale for physical activity. We also encouraged an inter-Line of Business competition of recording the most mileage. The challenge took place over the 8 weeks leading up to World Heart Day on 29th September 2014. A total of 9742 miles were recorded in the 8 weeks, with an individual top performer recording over 400 miles.
In January, we launched the Fit for Life - Fitness Challenge - a campaign with senior executive sponsorship encouraging employees to take regular physical exercise, to improve their physical and mental health. We aim to get 10,000 BT people more physically active over the next 5 years through engaging challenges and incentives. For all levels of activity and ability, it encourages everyone to sign-up for a series of challenges over the course of the year, based on key sporting events each month. Challenges range from completing a 5 kilometre run as a beginner, to more advanced events e.g. triathlons. We have an intranet site where people log their challenges and can find lots of useful information including suggestions of events to join in and health and fitness tips. To date, more than 2,000 employees have signed up and this exciting movement is gaining momentum within the business.
We have recently launched a UK Cycle to Work scheme and for those who do not meet the criteria (e.g.homeworkers) we have arranged a discount on bicycles from our chosen partner.
Beat That offers reduced price membership to various gyms nationwide, and discounts off sporting equipment from a selection of retailers. There are a small number of on-site gyms also.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
Please estimate the number of your employees who participated in your workplace physical activity programmes over the last year and explain how you arrived at this estimate.
Has the number of your employees participating in your workplace physical activity programmes increased since last year? If unknown, please explain why.
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
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