Feel Good Drinks

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F6. Fruit and vegetables

Committed since:

1 January, 2013

Delivery plan:

Submitted: 13 February, 2013

Feel Good Drinks manufactures a range of fruit based drinks with no artificial ingredients and no added sugars. During the coming year we will increase marketing investment to raise awareness of our brand and encourage consumers to try the products and switch from sugar based drinks to our fruit based products. We will work with our retailer partners to ensure that fruit based drinks are available in the widest distribution and that consumers are offered every opportunity to select our drinks. We will continue to innovate into new pack formats and new flavours to encourage wider uptake and consumption of our healthy ingredients. Our target is to increase volumes by a minimum of 10% during this year, equivalent to an additional 1M portions of fruit consumed.

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