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A3. Awareness of Alcohol Units, Calories & other information in the Off-trade
1 January, 2013
Submitted: 30 April, 2015
Please describe how you have promoted awareness of alcohol units, calorie content, NHS drinking guidelines and the associated health harms in the off-trade, over the last year (2000 characters limit):
The BBPA has been supporting members in working towards labelling products with unit content, the Chief Medical Officers’ drinking guidelines and health in pregnancy guidance as reported under pledge A1. Additionally we have been assisting with monitoring this pledge in partnership with the Portman Group. As over 90% of packaged beer sales are through the off-trade, this will contribute to awareness of unit and other health information in the off-trade.
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