P1. Physical Activity: Community
1 January, 2013
Submitted: 14 February, 2012
Cricketer farm in the UK is committed to supporting programmes in our local and national communities in which we operate to help educate and motivate people to make healthier choices. Locally these programmes include:Bridgewater Local under 13 rugby teamNether Stowey Cricket Club Future plans Brand activity: Our brands will be involved in encouraging communities to get active through campaigns that will encourage families to get active throughout the year Eat Well, Move More, Live Longer: Building on the Change4Life initiative and launch a programme in Somerset, of our new "Eat Well with Cheese" programme in 2012/13. The programme will work with local schools and UK wide education authorities on how to best advise pupils and parents on the importance of a balanced diet that includes dairy products in general and reduced fat cheese in particular to help build and strengthen bones whilst growing up and amongst other things enjoy both non-competitive and competitive physical activity.