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A4. Tackling Under-Age Alcohol Sales
1 January, 2013
Submitted: 16 May, 2013
Please describe your work to reduce and prevent under-age sales of alcohol, over the last year.
A new member of staff joined in late April 2013 and another is expected to start in June. With the benefit of the standard induction training he quickly gained the confidence and judgement to challenge customers who appeared to be 21 or younger. The June joiner will also receive clear instruction on the principles of Challenge 21, including the need to keep accurate records of challenges.
Essentially Wine Ltd reviewed whether to continue using Challenge 21 principles as its main method of tackling under age sales, or whether to adopt Challenge 25 with its higher margin of error in challenging customers for proof of age. The decision was taken to continue with Challenge 21 given both the numbers of challenges and the proportion resulting in refused service continue to suggest that this is not a major problem for Essentially Wine, probably due to it's market positioning and target demographic.
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