Fuller, Smith & Turner P.L.C.

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A6. Advertising & Marketing Alcohol

Committed since:

1 January, 2013

Delivery plan:

Submitted: 20 December, 2011

Fuller's complies with the Advertising Standards Association (ASA) code of practice on alcohol advertising. We follow creative guidelines in terms of messages contained within advertising and include the Drinkaware website within printed versions of our ads. Media buying is conducted via a specialist media buying agency, MEC (kinetic in the case of outdoor advertising). All media space is sourced from reputable media owners, who have in turn signed up to the ASA code and whose responsibility it is to ensure, for example, that our advertising is not placed within 100m of schools. We do not condone, and do not take part in, promotions that encourage irresponsible drinking.

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