Bacardi Brown - Forman Brands

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A2. Awareness of Alcohol Units in the On-trade

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

Bacardi Brown-Forman (BBFB) commits to supporting the roll-out of the agreed point-of-sale, developed betwenn the BBPA and the Drinkaware Trust by rolling out this information through its salse teams into on-trade premises. In addition, BBFB will place this information on other external trade facing communictaions including training programmes and web-sites.

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