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P5. Physical Activity Inclusion
1 January, 2013
Submitted: 27 June, 2013
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
A number of the County Sports Partnerships have established women only running groups through the Active Women projects which are targeted at Women in disadvantaged communities (the 20% most deprived lower super output areas in the country) and Women caring for children under 16.
Examples include Active Women in Oxford City which has 3 running groups currently and is offering funding to more Women to complete the Leadership In Running Fitness qualification so that they can set up more groups.
The England Athletics Run! project is taking sport to the more disadvantaged parts of London where there is currently little or no provision. It aims to increase participation, widen access and unearth raw talent. In December 2012 the project had engaged with 100,000 participants and created 9 newly launched clubs, 57 Run England Groups and 10 AthleFIT groups across the 11 inner city boroughs. Between February 2011 and December 2012 the Run! activators recruited 529 new volunteers, with 296 new qualified coaches, 24 new AthleFIT leaders, 170 Leaders in Running and Fitness and 975 participants accessing informal workshops locally.
Please estimate the number of people that (a) participated in your community programmes:
Please estimate the number of people that (b) were more active as a result of participating:
Please explain how you arrived at these estimates (if unknown, please explain why):
Please indicate which of the following demographic groups within the local community that you have worked with to promote increased participation in physical activity:
Women, Men, Older adults (65+), Children & young people, Black or Minority Ethnic (BME) Communities, Disabled People, People from deprived communities, Other (please specify)
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
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