General Mills UK
F2. Salt Reduction (pledge now closed)
1 January, 2013
Submitted: 20 December, 2011
Improving the health profile of our foods is a key element of our corporate mission 'nourishing lives'. As part of this commitment we have an active sodium reduction program aligned to the dept of health salt targets. For some categories acceptable technical solutions have been identified enabling us to speed up reformulation activities.for other categories it has not yet been possible to identify acceptable technical solutions. We remain committed to finding technical solutions in these categories. In addition, nutrition standards have been implemented for each brand ensuring sodium levels are a key consideration when developing new products.