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A1. Alcohol Labelling
1 January, 2013
Submitted: 27 April, 2015
Please describe the progress you have made on alcohol labelling, over the last year (2000 characters limit):
We have exceeded the industry pledge target of >80% and are confident that over 90% of Diageo owned products in the UK now have clear unit content, NHS guidelines and a warning about drinking when pregnant, on the labels. In addition to this, in March 2015, Diageo has made a commitment to provide consumers around the world with alcohol content and nutrition information per typical serve – a first for any alcohol company. The intention is to provide this information through Diageo’s responsible drinking website DRINKiQ.com (www.DRINKiQ.com) and/or on-pack in a majority of Diageo’s markets subject to local regulatory approval, as soon as practicable
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