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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 15 April, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
We continue to advertise and promote our brands responsibly, in line with the Portman Group code and Drinkaware guidelines. We have received no complaints over the last 12 months.
We ensure that our compliance team, marketing professionals and agencies are trained in the responsible marketing code and the code is fully adhered to on all labels, adverts, websites and social media.
We have introduced lower alcohol products on our largest range and this has formed part of our most recent advertising campaign. We also comply with all guidelines of alcohol marketing regarding sponsorship, particularly related to sport.
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
We have agreement with our advertising agencies that we will not advertise within 100m of schools.
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