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A1. Alcohol Labelling

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

In partnership with our UK marketing & distribution company (Maxxium UK) we have audited annual sales to identify key brands accounting for 80 per cent of UK volume sales. From that we have instigated a labelling programe to ensure that they are all compliant with the three labelling elements (unit information, NHS guidelines, pregnancy warning) within the pledge. Initial qualitative assessment indicates we have aleady achieved the target.

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