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A1. Alcohol Labelling
1 January, 2013
Submitted: 30 April, 2015
Please describe the progress you have made on alcohol labelling, over the last year (2000 characters limit):
Twenty-two BBPA member companies are signed up to the pledge to ensure clear unit content, NHS guidelines and a warning about drinking when pregnant. BBPA has played a key supporting role assisting member companies and providing guidance alongside the Portman Group, as well as helping to develop the audit system alongside Campden BRi.
The independent report by Campden BRi in November 2014 (commissioned by Government) has confirmed that industry has met the target of 80% of products on shelf with clear unit content, NHS guidelines and a warning about drinking when pregnant.
79.3% of total alcohol products on shelf now have these components included on the label and beer brands have achieved over 85% compliance. On pregnancy labelling over 90% of alcoholic products have this element included on the label; a substantial increase from previous audits.
The focus on this commitment will continue after the initial pledge has now been met, and will continue to push to raise compliance as close to 100% as possible. Indeed with regards to beer, the targets were comfortably exceeded and the inclusion of this information is now seen as the norm for most UK alcohol producers. The BBPA have also included the voluntary labelling requirements in our ‘Labelling’ technical circular to make it clear that it is important to ensure full compliance with these elements, as it is with the legally required information such as allergens and alcoholic strength.
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