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F8. Saturated Fat Reduction
26 October, 2013
Submitted: 29 April, 2015
Please list the saturated fat reduction activities undertaken over the past year and where possible provide data to indicate the scale of activity.
Some indicative examples are given here as a guide.
Example 1. Reformulation: this could be presented as a percentage of sales or as the number or percentage of products/menu items/stock keeping units that have been reformulated. It would also be helpful to indicate the scale of reduction achieved.
Example 2. Development of new lower saturated fat options: this could be presented as the number or percentage of new products/menu items/stock keeping units with a lower saturated fat level.
Example 3. Portion size control: this could be presented as the number or percentage of products/menu items/stock keeping units that have had a portion size reduction where the previous portion size is no longer on sale or where a new portion size has been introduced to the market.
Example 4. Changing the balance of your portfolio/menu: this could be presented as the number or percentage of products/menu items/stock keeping units that have been introduced or changed where this alters the proportion of lower and higher saturated fat products.
Example 5. Customer information/education: this could be presented in terms of circulate of print media or website downloads.
Example 6. Incentivising consumers to choose healthier options: this could include shifting the proportion of the company’s overall marketing to lower saturated fat products, appropriate merchandising and price promotions.
If you are also signed up to pledge F4. Calorie Reduction, activities that affect both calorie and saturated fat levels can be reflected in both annual updates. However, reporting must be tailored to the relevant outcome.
Please list the saturated fat reduction activities undertaken:
Mondelez International is committed to reducing the saturated fat content of its products and it is a key focus for our reformulation efforts. In March 2014, we launched our global wellbeing strategy, which looks at the wellbeing of our planet and the people that consume our products.
One of the targets we have set ourselves is a commitment to reduce saturated fat across our brands globally by 10% by 2020.
In the last year, we have continued to reduce saturated fat across our portfolio through reformulation and resizing our individually wrapped, portion controlled products. We focus our effort on our best-selling products so that any reformulation has a significant impact on public health. Examples include:
Philadelphia Lightest reduced by 14%
Cadbury Choco Philadelphia reduced by 3.6%
Dairylea Regular Portions reduced by 4.1%
Dairylea Light Portions reduced by 1.25%
Dairylea Regular Slices reduced by 4.2%
Dairylea Regular Spread reduced by 4.3%
Dairylea Mighty Mature reduced by 3.6%
belVita Choco Crunch reduced by 3.4%
belVita Choco Tops reduced by 2.9%
belVita Apricot Duo reduced by 3%
belVita Forest Fruit reduced by 11.7%
belVita Apricot Crunch reduced by 9%
Buttons multipack individual bags reduced by 52% from 5.6g - 2.7g
Wispa multipack single bars reduced by 22% from 8.2g – 6.4g
Crunchie multipack individual bars reduced by 19% from 4.2g – 3.4g
Cadbury Dairy Milk multipack single bars reduced by 7% from 7.2g – 6.7g
We are proud of what we have achieved to date and will make further progress in 2015.
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