Mondelez International

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F4. Calorie Reduction

Committed since:

1 January, 2013

Delivery plan:

Submitted: 31 May, 2012

Kraft Foods is a proud signatory to the Responsibility Deal calorie pledge. We have a longstanding commitment to help consumers manage their calories, reduce sodium, increase whole grains and reduce fat. Since 2005, weve reformulated and launched more than 5,500 better-for-you products around the world to meet the needs of consumers. We expect to deliver the pledge by offering and promoting lower fat and light versions of consumer favourites like Philadelphia and Dairylea cheeses; introducing re-sealable packaging on many of our much-loved chocolate brands, including the iconic Cadbury Dairy Milk, and continuing our RD investment in new, lower calorie formats like the new aerated Cadbury Dairy Milk Bubbly. This year well also be extending our pioneering consumer education programme, Health for Schools, into South Birmingham to help reach more people of all ages with advice on growing and cooking healthy food.

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