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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 6 May, 2014
Please describe what are you have done over the last year to ensure that your products are marketed responsibly.
We continue to adhere to all the relevant codes applicable in our industry, including Portman Group guidance, a ban on irresponsible promotions, and full compliance to the separate Scottish legislation.
We produce an internal Marketing Code booklet which is issued to all Marketing Agencies working on our behalf, so they understand the high standards of compliance we expect of them.
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alchol on poster sites within 100m of schools.
Media Agency (Global Village Communications) pre-vets sites for suitability, and media owners understand that sites are excluded from media buying which could be risk sites for a young audience; we have not had notice of any concerns over how we market our Brands, or about the audience reached, and we remain confident that our Marketing is of the standard of integrity that our Board expect.
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